Hansgrohe Optimises CAD presence with Virtual Worlds

Hansgrohe has agreed a deal to release all Hansgrohe, Axor and Kitchen Mixers catalogues, and committed to ongoing product updates on Logicom's Professional CAD software, Virtual Worlds, in an effort to help consumers visualise how the brand's products would look in their prospective kitchen.

"We want to ensure consumer dreams can be turned from a concept into a visual reality at the key point of the sale process, and we are very happy to be working with Virtual Worlds to achieve this," explained UK MD Martin Mongan.

The Hansgrohe catalogues, which are available free of charge to all Virtual Worlds users, will be updated as and when product changes are made and new products are introduced, as the brand looks to ensure that the proportion of its 1,000 retailers using Virtual Worlds software have immediate access to its latest designs.

One such retailer, Scott Willett of Village Ceramics, said of the new catalogues: "Being able to search by product code has made a huge difference to us; the catalogues are now far easier and faster to use. The inclusion of all the new designer product ranges, such as Organic, is a great stimulus for us to move into more contemporary designs, and this is already producing increased sales."

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